Polaroid Now Eames Edition Instant Film Camera

Polaroid Now Eames Edition Instant Film Camera

Polaroid Now Eames Edition is a modern instant film camera. This is a Generation 2 camera, now made with 40% recycled materials.

Charles and Ray Eames are among the last century’s most important designers, and their 1972 communication campaign for the SX-70 camera was instrumental to the Polaroid brand’s early success. Celebrating this partnership, the Polaroid Now Generation 2 Instant Camera comes in the iconic Eames fibreglass colour “Elephant Hide Gray”. It includes a bold wrist strap referencing the famous Eames Toy’s geometric pattern.

The original Polaroid OneStep camera, introduced 40 years ago, is one of the most iconic cameras of all time. The best-selling camera in the US – instant or conventional – for four consecutive years after its launch. It is now a pop culture icon and continues to influence creativity and self-expression into the 21st century.

Point, Shoot And Keep

Point, shoot, and keep! It really is that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant colours to make it more than a moment maker — but a life accessory.

Autofocus

The Autofocus, 2 lens system will make sure you get sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.

Double Exposures And More

Get two frames in one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Alongside these double exposures, with the Polaroid Now Black, you get a more human-friendly flash to make everyone look like they should. Easy USB charging means you’re always ready to shoot. There’s also a self-timer, you’ve got 9 seconds to get in the frame!

Polaroid i-Type Film

The camera works with a new generation of Polaroid i-Type and 600 instant films. You have colour, black and white and a range of special editions to choose from. The new film features the distinct dreamy aesthetic that Polaroid is famous for. i-Type film is cheaper because it doesn’t include a battery.

Like the original cameras, the Now can’t connect to the internet or post to social media. It doesn’t have zoom or image stabilization. But there are 5,000 chemical reactions that take place every time the shutter clicks. These reactions create an original photo that is impossible to reproduce. An object you can hold in your hand, to put on your fridge or share with a friend. There’s still nothing quite like a Polaroid photograph.

The Polaroid Now analogue instant camera is available in several colours.

Guide To Instant Film

Not sure which instant film is the right one for you? Read our Guide To Instant Film where we explain your options. We’ll talk you through the various different options when it comes to instant photography. Depending on whether you go with a Polaroid or Fuji Instax camera, there will be different formats to choose from. The most popular format is Fuji Instax Mini, but Polaroids have that classic instant look and there are loads of second-hand cameras out there.